Toronto Producer and Artist Verzache Releases Third Studio Album HYPOCRITE
“This one goes out to everybody out there learning everything the hard way. ” ~Zach Farache
The Toronto-based producer/artist Verzache returns with his latest and third studio project HYPOCRITE. His new record creates a beautiful sonic contradiction of both dark and light. Amidst introspective chaos is the fabrication of aching lyrics and lo-fi melodies that display a sensation of growth. The stories told in these tracks are revealing of the artist’s own journey through self-preservation and isolation which he then cloaks with happier tunes. With an alternative sound reminiscent of polished SoundCloud productions and the voice of a ‘sad-boy’, we are given a modern-day pop-punk revival for the smartphone era — brash enough to belt out angst, vulnerable enough to confess defeats, and sleek enough to soundtrack a late-night drive through lost youth.
Verzache at a young age started playing the piano, and though the instrument didn’t stick, at age 10 he latched onto the guitar and never looked back. This then led to the start of his experimentation into the realms of programming and synths in high school which then catapulted his career as a producer.
During the next several years, Verzache would find himself producing and co-writing with Mac Miller and Young Thug, nearly selling out a nationwide U.S. tour, and accumulating nearly 1 billion global streams. Verzache is unapologetically being himself which seems to explain why he unassumingly resonated with a global fan base. He has earned even the recognition from the likes of FLAUNT, PAPER Magazine, Earmilk, Atwood Magazine, and many more. Today the artist is 27 years old and redefining what it means to be exposed, raw, and truthful in music. In this new world, Verzache is grown, self-aware, and ready to recreate himself again and again.
The artist shares, “If you feel any emotion at all from my music, I’ve done my job… I hope it’s an experience for you, or at the very least it feels good.”
So…My thoughts on the project? A fan. There’s a crooning that kind of haunts me in the best way. Somewhere in the realms of carefully constructed texts to your high-school crush listening to All Time Low and NeverShoutNever and angsty moments alone in your bedroom listening to Gus Dapperton and Role Model, lie the listeners of Verzache. When I listen to his music, I can almost hear the pen to paper as he writes his journal entries, discussing his self-sabotaging traits, the heart aches, and the confusing emotions that turn him inside out. His music takes you on a dreamy trip through the corners of his mind where things are just a bit dimmer than usual, but a stain of hope still remains. The 10-track album is relatable, intentional, and validating for those who wish to scream into the void wanting to be heard—each song turns that silent desperation into a shared anthem for anyone trying to make sense of the noise inside.
Photo by Matt Vogel
