Experiential: Events

Mar 11

In this role, I directed countless events in and outside of the shop to build community and culture around our space and make our cafe a lifestyle staple in the area. For four years, I have at the pleasure of coordinating and producing car shows, toy drives, Lunar and Persian new year festivals, collaborations with local gyms to host workout classes, pop up markets and bazaars, trivia nights, movie nights, college study session nights, DJ sessions, concerts, pottery and calligraphy and cookie/coffee making workshops, podcasts, commercial shoots, and 4 streetwear fashion shows, I have had endless experience in event planning, talent scouting, and vendor/brand relations. This year I intend on continuing this work by producing and hosting my first music festival.

In addition, I concocted specialty drinks for the Fuel franchise brand that brought buzz and interest to our stores for our specialties, including beverages such as the Romeo and Juliet, the Lazy Bee, the Scorpio SZN, and the Persian Oasis.