Brand Guide Development

#iVoted Sponsorship Deck

Designed a deck for the company’s pitch deck to sponsors that would help elevate their brand and tell their brand story cohesively to capture potential sponsors’ attention.

Ambient Era: Strategic Growth Pitch for Red Light Management

Constructed a pitch for my internship at Red Light Management where I offered a strategic plan to add a new department dedicated to producers to the company in order to expand, grow, and scale the company’s portfolio and profitability.

BlankOddest: Artist Brand Guide

Created a brand guide for hip hop artist, BlankOddest, to utilize in the roll out of his projects as well as the outreach to other outlets. This template would ameliorate his brand narrative by clearly defining it and outlining his goals as an artist.

Detour Executive Pitch Deck

Orchestrated this pitch deck for my Master’s Thesis (which would eventually become Detour today!). This deck represents a year long project where I worked on a business plan to create something new in the music industry. Detour would connect artists to fans in a unique and experiential way by building a touring pop up shop in each city that the artist was touring in, providing fans a secondary avenue to connect with the artist while they were in town for their show. In the pop up would be limited edition merch, meet and greets, and exclusive augmented and virtual reality experiences. I worked on the operations, finances, strategies, and marketing of the company to then pitch at the end of the year to a panel of industry professionals including companies such as Hallmark, Pokemon Go, CAA, Apple TV, and more.

H.E.R. Marketing Pitch Deck

Produced this brand partnerships focused deck during my work at Sony Music for the R&B artist H.E.R. while she was on traveling for the “I Used to Know Her” tour of 2018. Along with my team, we explored avenues around product brand collaborations, experiential activations, digital marketing ideas, and influencer relations. This was discussed to help build connection and value and excitement for her fans and a way to continuously promote the project while she performed across the U.S.

Sleeping Lion: Artist Brand Guide

Created a brand guide for the indie-electronic duo, Sleeping Lion. This was designed to help hone in on the aesthetics, visuals, and marketing plans that artists would like to explore and define as they continued to grow their fan base, their discography, and their content.

TikTok Advertising Recs

Produced a deck that would clearly outline and define how TikTok advertising operates and works for my in-house paid media team at AEG Presents. This was developed at the peak of TikTok’s presence during the pandemic so that I could help lead our team into the future of advertising on the popular platform and so we could be on top of trends to push our concerts and festivals and gain a larger audience and reach for our ticket sales.

Will Davila: Artist Brand Guide

Created a brand guide for the indie artist, Will Davila, that would help outline the aesthetics and marketing goals for his upcoming project. This would help him keep marketing tactics aligned to his overarching brand as an artist and build a consistency fans could connect to and with.