Lileo Botanicals Organic Skincare

Mar 24

BRANDING & CREATIVE DIRECTION

Brand Guide

In this role, I had the opportunity to help elevate Lileo’s official launch by helping develop a brand narrative, an aesthetic, producing content and experiential events for launches in two cities, and lead as the brand representative when the founder needed to discuss ideas.

Below is a representation of some of the materials that were produced for the company. In the brand guide, I designed a snapshot of the brand’s story, aesthetics, mission, and goals.

In the first commercial shoot, I scouted talent and videographers for the production and then helped coordinate on the day of the shoot to ensure every component of the video and the visual was executed as discussed.

Similarly, for the second shoot, I scouted talent and videographers, helped with the day of shooting of the visuals, and then assisted with post editing thoughts and changes needed for the final product.

In the experiential pieces of the brand’s overarching evolution, we launched the brand in New York City with a formal dinner, guerrilla marketing, and a video launch in Times Square. A few months, later we created a Boston launch with an interactive night of skincare with influencers and local vendors at Clouds & Spirits bar. With both, I helped coordinate logistics and vendors, brainstormed favors for guests, planned the agenda and decor, and helped set up the spaces for a smooth and successful launch in both cities, thus growing the brand’s awareness and network.